Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April

Before the Internet came along, portals were entryways of varying design and construction – even bricks and mortar, to borrow a Web-wise word. Now they

Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology

ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service

Ah, the Olympics. You’ve finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent

Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state

Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver

Who’s a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn’t entered the U.S. presidential