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  • Cutting through the E-Clutter

    CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

  • All Dressed Up

    I wonder who’s wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members’ closets during a fundraising

  • Philip Morris OK on Retail Promotion

    A federal appeals court last week upheld a 2002 ruling that Philip Morris did not violate antitrust laws on a promotion that paid retailers for prime

  • Organic Group Takes on Cosmetics Manufacturers

    If it says it’s organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some “natural”

  • Edwards Calls For DTC Ad Disclosure

    With debates over Medicare raging in Congress, Senator John Edwards has introduced legislation requiring pharmaceutical companies to disclose more information

  • Wal-Mart Gets Ready to Retail-Tain

    Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based

  • Live from the Licensing Show: Licensing, Royalty Revenues Up

    Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.

  • HSBC Hails a Cab

    The HSBC Group hopes to drive home its positioning as “the world’s local bank” in a New York City cab. The Manhattan-based bank ran a May contest to crown

  • Dannon Digs Sand Soccer

    The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

  • Back in Blonde: MGM Plans Blowout for Sequel

    The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde