A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

STARBUCKS COFFEE CO: and RBC Royal Bank are out with a new hybrid card that blends an RBC Visa card with the re-loadable Starbucks Card. The Starbucks Duetto Visa Card, offered in Canada, gives customers the opportunity to pay, reload, earn point and …

A little more than one week ago a press release went out that seemed as though it should have generated more interest than it did. The company behind the release, Snap.com, offers a product unlike any other on the market.

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

Not too long ago, a MediaPost article spoke about the author’s trials and tribulations as a result of spyware on his machine. I don’t remember the exact story – I certainly tried finding it albeit not that extensively – but it certainl

Me guy was waiting for you girl to call. No happen. You Publisher was waiting for me Affiliate Manager to call. Yes happen! Actions getting you freaks and nice crystal and big home for chitlins.

What’s the method to your madness? I know for me, it’s relationship marketing. Here are five marketing methods guaranteed to help you grow profitable and satisfying partner relationships.

I recently read Michael Ray’s The Highest Goal: The Secret That Sustains You in Every Moment and immediately started picking out points that I thought would be beneficial to all of you.

This week marks the two month anniversary of Google AdWords Affiliate Policy Change. It focused on and impacted a very specific type of activity – that of search engine arbitrage.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.