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The Tyranny of Incompetence
Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific
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Excellence As Needed
TradeZone, Westport, CT, has started up a new division “dedicated to ensuring flawless execution of co-marketing programs.” Called BackRoom, the new division
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Click and Rent
For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would
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HARLEY DAVIDSON
The first thing Gaye Littell did after wrapping up Harley Davidson’s 95th anniversary blowout this summer was de-brief Harley’s staff to start planning
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Taking the Big Idea from Boston To Bombay
How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop
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Agencies
TRADE & SALESFORCE
Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and
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Style Points
Because of the incredible success and buzz created by this promotion for Levi Strauss’s Slates slacks, Chris and Matt were deluged by interview requests.
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FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
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The Nation’s Top Promoted Brands
There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among
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Agencies
Account-Specific Spotlight: Detroit
Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering
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