Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were…

Despite three months of sluggish growth, Firefox is back on its merry way to closing in on the Goliath that is Microsoft’s Internet Explorer.

Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …

Travelocity is taking rewards to another level, offering customers new perks designed to enhance booked trips through the online travel agency. The online travel site is now rewarding customers with extra incentives (think gift certificates to online …

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site …

Campbell Soup Co. is weaving a real-life promotional program into the plot of a TV show for the second time.

(Direct Newsline)— House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data. By a 13-8 vote, the Energy and Commerce Committee’s Subcommittee on Commerce, …

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.