If you use Gmail, you probably have noticed an ad showing up more than you might expect. Given its prominence and the seeming lack of relevance to your conversations, you might have wondered whether Coffeefool.com was more…

More important than what you communicate through your e-marketing efforts, is to whom you choose to send it. Your list of email subscribers or recipients does much more than represent a core group of current or potential…

There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…

First Yahoo invests in Right Media. Next, Google buys Doubleclick. Then, Yahoo scoops up the remainder of Right Media. And now, Microsoft could buy 24/7 Real Media?? Before we even begin to fathom why they might do…

The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…

The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…