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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
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LoudMo Unveils Increased Payouts and New Marketing Tools
Summary: LoudMo, the leading pay per install (PPI)affiliate program, launches new, increased payout structure and adds Babelfish, ChameleonTom and new search toolbar powered by Bing to its product line up.
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Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…
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Mobile Messenger Appoints Larry Robiner to VP, CRM Channel Sales
Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman
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DirectCPV Launches Contextual Advertiser Platform Version 2.0
DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.
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Try to Respect Your Channels
With all of the performance based networks, aggregators and agencies out there as well as new ones appearing seemingly almost every day..
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Taking Stock of Advertising’s Big Day
Thinking back to the not so distant past, namely the time when digital video recorders didn’t exist and the web didn’t know exactly what it would be when it grew up, you could argue that Super Bowl ads played a greater role in the…
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