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FTC Issues Mortgage Acts and Practices – Advertising Final Rule
On Tuesday, July 19, 2011, the Federal Trade Commission (“FTC”) issued the Mortgage Acts and Practices (“MAP”) – Advertising Final Rule (the “Final Rule”), which bans deceptive claims and practices that may occur with regard to mortgage advertising or other types of commercial communications.
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Revenue Versus Profit – Why Staying in Business Is Even Harder
Slim margins, fast payouts, and very slow payments are some of the biggest issues facing the sustainability of most networks. Add that to the challenges finding good sustainable traffic, and good sustainable offers, and the result is a business with a lot of…
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Revenue Versus Profit – Why Running A CPA Network Is Hard
Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network…
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Tablets Replacing Computers for Email, Internet Browsing and Watching Videos
According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…
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72% of Marketers to Increase Mobile Advertising Budgets
A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.
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Search Landscape Remains Steady in June; Google Continues to Dominate Mobile Search
The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.
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The Mobile App Ecosystem Enters the 2000’s
If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…
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Brands and Performance Marketing
A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Choice-Based Advertising: 15% Increase in Views Year-Over-Year
Choice-based video advertising campaigns generated nearly 600 million views in the second quarter of 2011, according to Visible Measures. T-Mobile and Dirt Devil were among the companies to boast successful campaigns during the quarter.
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