Yelp has unveiled a new feature that allows users to peruse restaurant menus embellished with photos taken by users. The visual menus are available on Yelp’s website, mobile site and mobile applications, the first such cross-platform product, according to the company. “We’ve combed the site to compile visual menus incorporating Yelp reviews and user-uploaded food […]

The Fancy, a Pinterest-like shopping website, is thriving in mobile commerce. Its app enables users to brows images of objects and “fancy” the ones that appeal to them. In February, The Fancy gave users the ability to purchase items right from the website and app. In a few months, the company was raking in $10,000 […]

WordStream, a search marketing company, created an infographic to detail Google’s statistics in light of its most recent earnings announcement. Among the findings are: Google makes more than $100 million a day with search advertising The search engine boasts 5.6 billion daily search ad impression Google had an average of 10.9 million daily conversions (completed […]

Leave it to Groupon to use Hurricane Sandy as an opportunity to target a deal to New Yorkers. The daily-deals giant is offering a deal called “International Dinner in the Dark,” which it sent to New York-area users. The deal offers a discount on two- and four-person meals at Dans le Noir in midtown Manhattan. […]

The surge of mobile deals has ushered in a new shift in metrics. “Social magnification” is taking place

According to a study commissioned by YP and conducted by marketing consulting firm immr, 4 in 10 consumers use local search at least once a day. The study also found that 70 percent of smartphone owners use location-aware mobile apps. Also, to no one’s surprise, consumers who own a PC, smartphone and tablet conduct more […]

A survey of more than 440 marketing and sales professionals found that 80 percent thought their demand-generation programs are ineffective to semi-effective, while 20 percent thought theirs were effective. For those that were a bit down on their demand-gen programs, 37 percent said their content wasn’t engaging or provocative. Could polls be a solution? Kwanzoo […]

According to a study from Facebook and comScore, among the top 100 brand pages on Facebook, those using paid advertising reach audiences that are 5.3 times bigger than those reached with organic content. Some brands were able to extend the reach of a post or piece of content by more than 100 times with paid […]

At a recent “The Parliament and the Internet” conference, Andy Smith, an Internet security chief at the British Cabinet Office, encouraged people to give their personal information only to trusted websites, and to give fake details to social networking sites. This, of course, is a cause for concern for advertisers and the accuracy of their […]

Google commissioned Ipsos OTX to survey consumers for its “Pre-Holiday 2012 Consumer Intentions” study. Among the major findings are that more than half of consumers will begin their holiday shopping before Black Friday and search will be a key decision-making factor for gift ideas. What and when According to the study, consumers plan to spend […]