Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The

Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.

They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way

Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for

Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It’s a great time to be

The Bloody boycott is over, readers – you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn’t know there was a boycott?

Who’s a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn’t entered the U.S. presidential

Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought

Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo