Author

  • What’s in a Name?

    Branding at the ol’ ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to

  • Letters

    Also worthy causes I just received the issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were

  • CREATIVE SHOWCASE

    CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at

  • March 1, 2005

     

  • How Authentication and Reputation will Impact Email Marketing

    If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.

  • Digital Thoughts – Claria substantially profitable business

    One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.

  • May’s Take – Acceptable Levels of Us

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Letting Go

    How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?

  • Trends Report

    In 2004, some of the best known companies in our space received funding. Fastclick raised $75 million, Netblue another $20 million. With the online ad market so hot, it makes sense to expect that trend to continue.

  • Karma Chameleon

    Since I commute from San Francisco to Silicon Valley everyday, I ventured into the world of Books on CDs (only for a short while though- ADD at its finest).