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Can Advertising-Biased Search Sites Take Lessons In Trust From Privacy Fundamentals?
Travel Web sites help customers search for great fares — but not always the cheapest ones. When they display the results of a fare search, many of the most popular sites leave the most prominent positioning to the products and services of the highest bidders.
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Trends – Blogging’s value
The latest edition of Webster’s New World College Dictionary contains at least one entry that won’t mean much to those who do not user the internet frequently. The word isn’t “wedgie,” even though it gaine
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Digital Thoughts – World Clock
In this week’s Trends Report, we explore a topic that without the internet would not have the prominence it does now. Similar to that topic, blogging, the subject of this week’s Thoughts, explores another hot topic that also owes its r
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DM Confidential – Affiliate Marketing Tips
Affiliate managers talk about two percent of their affiliates generating ninety-eight percent of transactions, as if that makes sense. It’s time that you trimmed the fat off your affiliate program. According to data that I collected recently for
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The Fate of your Company
Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo
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Engagement
Earthlink Puts Employees on TV; Consumers Vote for their Favorite
In a twist on employee incentives, Internet service provider Earthlink is letting consumers decide which of its employees are worthy of perks like company cars and offices. Earthlink puts a twist on employee incentive programs by asking consumers to …
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Engagement
Archway Adds Staff, Space
Fulfillment house Archway Marketing Services has expanded its staff and its facilities. The Minneapolis-based company (formerly Gage Marketing Services) has hired Dan Abell as VP-information technology and Joe Rudolph as VP-finance. Abell will oversee …
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Trends – content, search and commerce
Arguably the biggest purchase impacting our space last year occurred in June when AOL announced its intent to purchase Advertising.com for north of $400 million. Two months prior, in March, another substantial acquisition took place. This one saw Ask Jeev
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DM Confidential – Affiliate Marketing Tips
Let me start by saying that the overwhelming majority of affiliates are nice, honest, hard-working people. However, there are the occasional shysters out there which stand ready to take advantage of unsuspecting affiliate managers who are not monitoring t
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Why In-House Affiliate Programs Should Watch Out When Using Rich Media
Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.
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