After a 12 hour post-AD:TECH day and still catching up on messages and emails, the show already feels like ages ago. The exhibit was once again– encouragingly for the space– “bigger and better” than the last time.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

As many as 6000 people converged in San Francisco this week for Ad:Tech – an event known for its busy exhibit hall, conference sessions, and copious night life attended by almost all in the online advertising industry.

While a great event, Ad:Tech often feels mandatory rather than an event we elect to do. In the past, the show has felt more like a pause from getting work done rather than a chance to expand business. Not so this year.

Simply put, stored Karma is exactly as it sounds. I helped out a bunch of reporters. Why? Because I could. What did it get me? Nothing, right away. Or did it…? In fact, it got me a TON.

ADVO, Inc. has named Matthew Spahn as senior VP and chief marketing officer. The position takes effect May 1. Spahn will lead the development of strategies to support the firms marketing approach and strengthen product development, research, targeting …

Consider that ubiquitous black liquid that you rely on every morning as your sole source of energy. Not oil… COFFEE.

This industry is taxing… Let me just say that to begin my weekly rant. There are never enough hours in the day, days in week, or weeks in the month. I find that time races on and time not spent in front of my screen is money lost.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

In a few days, a great many of us will congregate in San Francisco for Ad:Tech. It used to be that going to Ad:Tech meant time off and drinking more than one should on “work nights.”