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  • Digital Thoughts – The Gap

    Eleven months ago at Ad:Tech New York 2004, everyone had smiles on their faces. The crop of acquisitions harvested this year had yet to fully ripen, but the relief from having weathered three and a half years of bad weather was more than evident. As we approach…

  • Trends Report – Affiliates and Search

    In only a few years, search has gone from the new kid on the block to the de facto method for driving traffic. While most likely not intentional, the increased popularity of search has been accompanied by an ever increasing learning curve to use…

  • Trade Show Sampling: Help or Hindrance?

    There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.

  • American Express, JetBlue Boost Co-Branded Card Via Rewards Competition

    American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …

  • PPAI Site Tracks Legislative and Regulatory Issues

    The Promotional Products Association International has launched a Web site for its members to gain access to legislative and governmental issues affecting promotional products professionals.

  • From AdTech London to Shanghai

    As I am on Virgin Atlantic Flight #1833 flying from Heathrow to JFK, I ponder about my last five days in London, two of which I spent at AdTech London. Nothing excites me more than seeing the amount of energy at this show. Bigger than AdTech Chicago…

  • DM Pimping Cartoon V1

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping.
    The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses.
    Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Google, Lost in Space?

    Google and the National Aeronautics and Space Administration (NASA) have joined forces, an unlikely alliance you would think, unless of course Google has already begun preparations for dominating other planets. While one rules the search space…

  • Sanded Alone

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

  • Digital Thoughts – AOL-MSN or is it MSN-AOL?

    AOL earned more than a billion dollars last year on advertising revenues and will earn even more this year. A healthy chunk of those ad revenues come from search, and no surprise to those in our industry, AOL’s search revenues come from Google…