Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.
The HSBC Group hopes to drive home its positioning as "the world's local bank" in a New York City cab. The Manhattan-based bank ran a May contest to crown
The Dannon Co. will sample new Light 'N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,
Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,
The outlook is blonder and greener for MGM as it prepares for next month's sequel to one of its most successful films in recent years. Legally Blonde
NOW THAT THE MUSHY flowers-and-candy Mother's Day season has passed, it's time to break out the power tools for Father's Day. The Hallmark Channel is
Information Resources, Inc. will go to court next year with its $350 million-plus anti-trust suit against ACNielsen, Dun & Bradstreet Corp. and IMS International.
Skechers USA has settled mutual breach of contract lawsuits with Britney Spears, Sketchers said yesterday. Details of the settlement were not revealed.
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW
