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Amex Targets Realtors with the Housewarming Gift Card

A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient's name embossed, has a unique American Express ...

May’s Take – Mind Torn Apart By Wins and Losses

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

May’s Take – The Right Weather To Play It Quick

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

Digital Thoughts

Towards the end of 2004, people's minds were centered on the question of what 2005 will bring. It’s now 2005, but unfortunately it’s too soon to answer that question. What can be known though is how the industry fared in 2004. The answer as most people already know is that the industry fared quite well.…

Effectively Selecting Search Terms for Pay Per Click Campaigns

Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to…

The Symbolic Convergence Theory

Identify Common Goal (generate 3x more revenue month after month) + Discover Common Interest + Establish bond + Build rapport= Profitable, Long term relationships with your affiliate partners.

Company Offers Time in a Mug

TimeMug, LLC an emerging coffee tumbler manufacturer, will soon give those on the run "time" to go with their favorite morning drink. The Bridgeport, CT-based company has added a timepiece to the traditional coffee mug, opening the doors to marketing ...

Text Messages Add Up to Gift Certificates

The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with ...

Correction:

Due to an editorial production error, the opinion column that appeared in the December issue was attributed to the incorrect author. Marketing for the

Major X List

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.