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One of the best days in advertising recently passed. So unique is this day - it is one of the few times where television viewers look forward to ads. From a marketer’s perspective too, this day is unique.

At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of "The Tipping Point" (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

With so many affiliate networks, publishers now have a broader selection of companies to work with, more campaigns to choose from, lower margins, higher payouts, and faster payment terms. When presented with all of these choices, how do you decide which o

Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.

The studio called Terminator 2 “Rise of the Machines.” Internet advertising observers might call 2004 the “Rise of the Network.” True, the rise of the networks doesn’t really have anything to do with the Terminator movie ser

One of my favorite books is Good to Great: Why Some Companies Make the Leap . . . and Others Don’t.

State and federal legislation greatly influence operations for any business, and ours does not escape this.

January should be called Privacy month for California residents. More than a few new laws came into affect dealing with consumer privacy protection and rights

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

SB 27 requires companies that do business with California consumers and share personal information with third parties, for marketing purposes, must provide consumers with a designated contact point where they can request an Information-Sharing Disclosure Notice.