Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

According to a recent study conducted by Frank N. Magid Associates, a consulting company, 51 percent of mobile phone users access content with their mobile devices on a weekly basis

According to Nielsen Online, of the 10 countries it tracks, the U.K. experienced the biggest month-to-month boost in its Internet audience in March, while Australia experienced the only decline.

Each day advertisers in our industry are generating leads/sales with their offers.

So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a…

When thinking about the performance marketing sector, it amazes us that we have only used Charles Dickens’ famous line “It was the best of times. It was the worst of times,” only once before in the past five years. For at no point in our…

Ad networks, which eMarketer defines as brokers who are the middlemen in between Web site publishers and advertisers, are used primarily because of efficiency, reach and targeting benefits, according to a study conducted by Collective Media.

According to the latest figures released by comScore qSearch, Google increased its share of searches in the U.S. in April, while all its major competitors lost share or remained stagnant.

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward