The first thing you need to know about blog post titles are that they matter. “It’s the first impression your writing will make on anybody on Twitter, Facebook, or any news site where your link might be shared,” says entrepreneur and blogger Andrew Chen. “If you don’t impress instantly, people won’t click, and they won’t […]

Pinterest is the latest social media marvel. It’s a huge source of traffic and engages its users more than Facebook or Twitter. Email marketers should understand how to integrate Pinterest with their strategies to boost traffic and build brand awareness. Among the seven ways to do that are to post your email or a portion […]

According to a survey from Sterne Agee, using SurveyMonkey, 77 percent of surveyed Facebook users hadn’t noticed mobile ads during the span of a week, indicating that Facebook is succeeding at keeping its mobile Sponsored Stories subtle enough to fly under the radar. The survey also found that just 16 percent of respondents aid they […]

Karmio is a new startup aiming to offer consumers coupons for rare services, unlike the vouchers on bars, restaurants and cruises offered by Groupon and LivingSocial. “Each coupon you buy will help a cause — whether it is getting clean water or school supplies to a community across the globe, or developing a community garden […]

Running a deal with sites like Groupon and LivingSocial can be a risky venture, but it doesn’t mean local merchants have to feel like they’re following in Felix Baumgartner’s Red Bull-sponsored free-fall trail in the sky when they’re about to offer one. Here’s some guidance from a handful of experts on what local businesses should […]

Groupon’s staff turnover, increased investments, competition and slowing sales are reasons for lowered expectations for the daily-deals company’s revenue, according to Edward Woo, senior research analyst at Ascendiant Capital Markets. Woo said Groupon’s near-term earnings might be weighed down by its investments in Breadcrumb and Savored, along with its introduction of Groupon Payments. He also […]

Yahoo CEO Marissa Mayer is trying to nab Henrique De Castro, a top advertising executive, away from her former employer Google. De Castro could be named COO of Yahoo or have a leading role in its advertising and media units. However, De Castro has denied woos from Yahoo before: former Yahoo CEO Scott Thompson attempted […]

By Richie Hecker, Chairman of inSparq

It has been widely believed that the in-store social experience of shopping with friends and asking for recommendations has been replaced with endless online page views, countless inventory and indecisive shoppers.

Pinterest has emerged as a significant platform this past year, essentially ushering in a new mini-ecosystem a la Instagram. But one thing has been glaringly missing: analytics. Enter Pinalytics, a social media monitoring tool (still in closed beta) that helps users track and evaluate content and interactions on Pinterest. The tool doesn’t require an account […]

Marketers who use Facebook apps to collect data from prospects must be aware of the ins and outs of Facebook permissions. “Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.” For starters, marketers should note that (according to a Facebook […]