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  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Groupon: Why the Hate?

    In discussing the value, or often lack thereof, with lead generation businesses, it’s hard for us not to think about the biggest lead gen business of all, Groupon. Not that they would use that term, but there is a reason that most of the fast followers and better self-funded iterations came from the lead generation…

  • Lead Gen the Dirty Word

    Talking to a company the other day, something interesting was said. They said, we have given up the word lead generation. “We don’t use it internally and we don’t use it when talking to clients.” When asked how they make their money, they said to us, “lead generation.” Let’s repeat that. You aren’t a lead…

  • Google Gains, Bing-Powered Search Loses in October

    According to comScore, Google gained ground in the search market in October, while Bing-powered search lost ground. Also, long search queries saw a slight uptick in popularity during the…

  • 45% of Mobile Advertisers Used Targeted Campaign Methods in Q3 2011

    According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local…

  • Saving Money, Saving Time, Locating Hard-to-Find Products Are the Top 3 Reasons People Buy Gifts Online

    MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…

  • Nearly Half of Consumers Haven’t Completed Any of Their Holiday Shopping Yet

    According to a recent report from Compete, nearly half of consumers hadn’t completed any of their holiday shopping as of the end of October, while one in 10 completed more than half of their holiday shopping already.

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Are We Too Cynical or Just Jealous

    One of our favorite publications is Business Insider. Every direct marketer should read them not for information in the customer acquisition space but for their headlines. It is almost unfair how catchy they make their titles and the open / clicks that come as…

  • Platform vs. Product

    Speaking of our favorite publication, Business Insider, last month they published an article titled, “Google Engineer: Here’s Why Google+ Is Failing, And How We Can Start ‘Doing This Right.'” About a month ago was when it was becoming painfully clear…