Lynne d Johnson, Author at Chief Marketer

AI

The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s Global Report

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.

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AI

AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

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Behind the News

Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent

Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.

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Behind the News

5 Key Takeaways from IAB #TechLabSummit Day 1

Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.

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AI

Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture

AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for digital media, and is it time to call in the sheriff to get things in check?

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Inside the Buy Side

Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.

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cookies

LinkedIn Live Rewind: Unpacking the Implications of CMA’s Surveillance on Google’s Privacy Sandbox

In a detailed discussion with AdMonsters’ Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority’s (CMA) recent report and concerns regarding Google’s Privacy Sandbox.

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