Lynne d Johnson, Author at Chief Marketer

Google on Trial: Unpacking Week Two of the DOJ’s Case and What It Means for Publishers

As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.

From

Behind the News

Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?

Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.

From

Decoder

Dissecting the Android Privacy Sandbox: A Critical Guide for Publishers

Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit.

From

Behind the News

What Apple’s Distraction Control Means for Publishers

Apple’s new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising.

From

Behind the News

Dotdash Meredith’s Cookieless Conquest and the Publisher Pulse: Notes from AdMonsters Publisher Forum Boston

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.

From

cookies

Publisher Pulse: Key Revenue Drivers and Strategic Shifts for 2024-2025

As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it as a critical revenue driver. Programmatic advertising, audience data monetization, and strategic partnerships also feature prominently, underscoring the diverse avenues publishers are exploring.

From

Decoder

How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

From

cookies

Google’s Cookie Curveball: What’s Next for Buyers and Sellers?

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies.

From

AI

AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report

AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.

From

Decoder

What Is AdAttributionKit (AAK): Apple’s Next-Gen Tool for Smarter, Privacy-Focused Ad Attribution?

Explore Apple’s AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.

From