Lynne d Johnson, Author at Chief Marketer

What VaynerMedia’s John Terrana Wants You to Understand About Attention

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

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AI

Creativity Isn’t Dead—It’s the Cheat Code

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.

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AI

30 Years In, Yahoo’s Still Got a Signal—and a Strategy

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still. At POSSIBLE 2025, AdMonsters sat down with […]

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AI

Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

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cookies

Cracks in the Ad Stack: Publishers Want Power, Not Just Promises

Publishers aren’t celebrating the Google antitrust ruling. It just confirmed their reality. From floor pricing frustrations to platform lock-in, they’re done waiting for structural change. They’re ready to reclaim control: one lever, one partner, one practice at a time.

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AI

What CIMM East Told Us About the Future of Media Measurement (and Why the Sell Side Needs to Pay Attention)

CIMM East was full of insights highlighting the complexities of media measurement’s future. From currency fragmentation to AI workflows and data transparency, here are six takeaways for the sell side to keep top of mind as the ground keeps shifting.

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AI

Multicurrency Is Messy. Mediaocean’s Building the Highway That Could Be the Fix.

While the industry debates which currency wins, Mediaocean is busy powering the infrastructure that makes them all work. In this fireside chat at CIMM East, Ramsey McGrory chatted about why being the system of record—and staying neutral—might be the most powerful position of all.

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AI

Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry

Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting industry.

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What’s Missing in Identity Solutions? You Tell Us.

Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.

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Inside the Buy Side

How AI is Reframing Inclusion in Media and Advertising

Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.

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