Groupon has taken a step toward closer to dongle-to-dongle combat with Square with its announcement of its Groupon Merchants app for Android (v2.2), which implements Groupon Payments into the platform. In other words, Groupon’s updated Merchants app for Android devices enables merchants to accept credit card payments using Groupon Payments, which utilizes a small card […]

The multifaceted world of marketing lends itself to various misunderstandings, and the specific realm of lead generation is no different. Misconceptions that plague businesses and their understanding of what’s really involved in generating high-quality leads can be big hurdles to performance and results. So to shed some refreshing light on things, we spoke with some […]

By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo

In the past year, marketing automation has passed a tipping point. So many B2B marketers at this point have purchased the professional equivalent of a Ferrari – a pricey, powerful system designed to create personally relevant experiences tailored to the unique needs of every potential customer on their radar.

Zendesk, a customer service software and support ticket software provider,

Everyone and their mother has a Facebook page, but how does a business stand out from the crowd and get the most likes possible? While your company might have a lot of real-life fans, those people might not like you on the biggest social network in the world because they either aren’t the type of […]

Recent resurgence aside, Groupon is clearly a company in a tough spot these days. “Daunted by the deteriorating business model, sluggish international growth, and a series of accounting missteps, investors have shaved more than $13

There are a variety of ways to post content to your company’s Facebook page, each with different advantages when it comes to engaging your community. This post from Social Media Today offers a look at three main styles of Facebook posts: 1) image and link: this style certainly grabs a user’s attention, but sometimes the […]

“Why do we fall, sir?” Alfred asks Bruce Wayne before dropping a bomb of a life lesson on Batman. “So that we can learn to pick ourselves up.” HubSpot, bless its soul, has put together a long, insightful post about 30 careless mistakes marketers must avoid, lest they screw up their all their hard work. […]

Maybe Groupon should keep up the quiet act: Its stock closed at $5.19 today, which is nearly double $2.63, its lowest closing price, which happened on Nov. 13. The daily-deals company now has a market capitalization of about $3.4 billion. This is still far short of Google’s now-famous $6 billion offer for Groupon back in […]

Content marketing is about more than just text-based articles and resources