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Tips for Finding a Niche Idea for a Podcast
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Check out FX’s surprise-and-delight campaign for its hit series “Dave,” which involved a 50-foot drone robots and a furry anteater on wheels. Read on in Event Marketer for the scoop.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
Considerations for retail marketers when engaging consumers on their mobile devices.