Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.

Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten’s ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.

According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.

According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.

Despite the Internet’s heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.

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During a webinar given by Craig Macdonald, senior vice president and chief marketing officer of SEM and SEO software and agency services provider Covario, two surveys were taken to gauge the top PPC and SEO priorities for advertisers in 2011. Not surprisingly, social media was a big part of both responses.

According to Millennial Media’s Mobile Mix report for October, mobile ad requests on Android devices grew 65 percent month-over-month, while requests on Apple devices grew 12 percent. Also, among smart phones, Android has pulled even with Apple iOS in terms of market share.

According to Coremetrics, an IBM company that provides Web analytics and marketing optimization services, found that the U.S. online retail sector experienced a healthy year-over-year gain in online Black Friday sales.

Mobile Web usage is more popular in developing nations than it is in developed nations, according to data found by Pingdom via StatCounter. It appears that Opera has a healthy lead in the mobile browser market worldwide.