Zynga’s stock price has been a well-documented sinking ship, but its employees’ morale appears to be following suit. The game-making company is apparently rife with rumors of future layoffs and potential sales of its groups. One point of strife for Zynga has been the realm of mobile, as games for the smaller screen haven’t translated […]

By Paul Taylor, founder and CEO of Webmarketing123

With its vast store of employee contact information, LinkedIn continues to be the leading social media platform for B2B businesses. Given that more than 71 percent of users have a household income of $50,000 or higher and 64 percent use LinkedIn for business growth, it’s vital to leverage this platform for your marketing efforts.

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]

Digital marketing isn’t going anywhere, anytime soon. That’s why

Edo Interactive, a startup out of Nashville, – and companies alike – are pursuing a niche business

Neal Schaffer, author of award-winning book “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” gives his advice in a Q&A on how businesses can optimize their presence on LinkedIn. When asked how to optimize a LinkedIn business page, Schaffer says: attract followers, set up the page for success with SEO […]

Batman has his utility belt, lead-generation marketers have their blogs. If marketers aren’t blogging, they’re passing up a valuable tool that helps them accomplish many of their goals. Here’s a quick look at why blogs can be so useful for marketers and why they should be part of their daily arsenal. Qualify and push Companies […]

Content marketing is not a replacement for SEO, but it can greatly help it. Skills like graphic design, video production and copywriting are important when generating content, especially in a time when the web is filled with dull graphics dumped out by cheap content producers. All too often content producers do not consider what consumers […]

The process of generating leads is filled with decisions, nuances and pressures, so it’s no surprise that marketers have many ways to go wrong. It’s also no surprise that when we cast our net for experts who could point out the most common mistakes lead-gen marketers make, we were overwhelmed with a boatload of responses. […]

Madison Logic has introduced two new tools that appear to make for a dream scenario for lead-generation marketers. The first product allows companies to purchase behavioral intent data to use for their own purposes. The second product will sync clients and prospects with an opt-in cookie database and retarget them with display ads online. So, […]