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Mobile Apps Overtaking Web Browsers

According to Zokem, a Finnish mobile analytics firm, mobile applications are on the verge of leapfrogging mobile Web browsers as the most popular activity on mobile phones. This is corroborated by new information released by comScore.

Causes Are Important to Consumers

If you're looking for a new way to boost your brand, you might want to consider taking up a cause. According to a recent study from Cone LLC, 83 percent of Americans want more of the products, services and retailers they use to support causes.

Pulse 360 Selects AdAdvisor

AdAdvisor Helps Pulse 360 Advertisers Maximize Return on Their Budgets While Reaching Premium Audiences

DRTV Online – If or When?

As we have all too often been guilty of saying, it doesn't take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under...

Self-service Showdown: Facebook vs. Google

Today, there are probably more pay per click marketplaces that aren't search based than are. One of our favorite examples is Plenty of Fish. As a dating site, it probably never would have...

The Week in Review

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A Boom from the Boomers

Instead of harping on the negative, today, we wanted to take a deeper dive into one of the segments that many in the sector have a lot of interest, and are looking to it as one among the largest...