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Puppies and Babies in Ads Tug at Heart Strings

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The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.

Selling Air

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Those who do, do. Those who can't, teach. It's a line that has stuck with us for more than a decade and a half and has worked its way into an article or two over the years. We first heard it from someone...

The Week in Review

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Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Voluntary Identity Theft

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The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing - investing in others. On the surface, it sounds like such a fun job...

Android Continues Surge, Browser and App Usage Up

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According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

Apples to Apples and Acai to Acai

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Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don't need new publishers or new advertisers. Sometimes, you need new traffic.

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