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Online Ad Spending Will Boom to $28.5 Billion in 2011

According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.

Affiliate Summit Tip-Off Party at Affiliate Summit

Double Play Media will be hosting the second annual Affiliate Summit Tip-Off Party at Affiliate Summit West in Las Vegas next month. The event will take place on Monday January 10th, 2011 and is being put on in cooperation with industry leaders BMI Elite, Hybryd Ads, and Infinite Traffic.

A Majority of Users Ignore Internet Ads More Than Other Ads

Despite the Internet's heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.

Tracking vs. Sharing

Almost six months ago, the Wall Street Journal published an article titled, "The Web's New Gold Mine: Your Secrets." They prefaced the piece by saying, "A Journal investigation finds that one of"...

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