Myths are all around us, and the realm of Facebook marketing is not immune. Facebook has become the go-to social media platform of choice for many marketers, who become feverish with getting more likes, passing 1,000 followers or building an app. In the process, Twitter, LinkedIn and YouTube have become neglected, while a Facebook posting […]

Groupon CEO Andrew Mason took to yet another stage today at the Mobile Loco conference in San Francisco. The embattled face of the daily-deals giant wasn’t very garrulous. Fast Company’s E.B. Boyd asked Mason about the rumors that Google is considering another attempt at acquiring Groupon. “We never have and never will comment on any […]

In the aftermath of the recent Twitter-Instagram drama that saw Instagram prevent Twitter from properly displaying its filtered photos within tweets and Twitter introduce its own set of photo filters, it seems the microblogging service has found a sort of replacement for Instagram

For those individuals and companies looking to enter the daily-deals industry and steal market share from Groupon and LivingSocial, here are six things you should know, courtesy of Marc Horne, co-founder of DailyDealBuilder.com: 1) launching a successful daily-deals site doesn’t happen overnight; 2) you don’t need venture capital and investors to back you; 3) not […]

Facebook Gifts, which launched in beta mode back in September, is now available to all the social network’s users in the U.S. As part of the rollout, Facebook is allowing users to make charitable donations to a number of nonprofit partners. The social media platform is also adding a section for wine. According to rough […]

Twitter is offering everyone a recap of the year’s most interesting and noteworthy tweets, users, conversations and more. “2012 Year on Twitter” is the social network’s interesting and nostalgic glance back at the past year. It also holds some gems for marketers and businesses to know about as we head into 2013. Hashtags and trends […]

By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo

Marketers have access to a huge and ever-growing base of data, data from which they can pinpoint quality prospects and derive actionable insights. By leveraging big data, it’s possible to approach prospects more efficiently, and with more specific, targeted messages, than ever before.

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

HRmarketer, a marketing software and services firm for companies selling to human resources departments, has created an infographic delineating how businesses can implement a successful content-marketing strategy. To begin, here are the three rules of content marketing: 1) produce content, 2) share that content through your marketing and PR channels, and 3) generate as much […]

Successful online companies are built to continually experiment, and A/B testing is one of the most popular types of tinkering. But this post makes the case against A/B testing, offering three reasons: 1) individual visitors are not all the same: though version A might work best for most of a company’s customers, there will always […]