Articles by

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Edu Regs and The Law of Unintended Consequences

Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed...

Just 19% of Consumers Have Made a Purchase Through a Group-Buying Site

A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have...

The Performance Marketers Value Proposition Dilemma

The outside world seems to love to hate the performance marketing sector. Every time we find ourselves pontificating on this topic, though, we can't help but think of a preacher trying to find a new way to discuss seemingly never changing story lines...

The Internet Makes Shoppers Less Impulsive, More Social

A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. "The Long and Winding Road: Gamesmanship of Shopping" found that the growing array of online tools available to consumers have made them...

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

interclick to Present at Needham Internet & Digital Media Conference

interclick, inc. (Nasdaq:ICLK) today announced that Michael Katz, Chief Executive Officer of the Company, will present at the 6th Annual Needham Internet & Digital Media Conference on Tuesday, June 7, 2011, at 2:40 p.m. Eastern Time, at the New York Palace Hotel.