It appears that businesses and marketers are experiencing a growing sense of mistrust with Google. The search giant is quite the driver of traffic to websites, but its recent HTTPS encryption for searches can be seen as a hint at a future where Google goes even further, stopping the flow of traffic to websites, hurting […]

Those who are scheming ways to “game” Facebook’s graph search should know this: there’s no such thing as graph search optimization. “If your page is built properly and all of the information is up to date in the about section, there’s really nothing you can do to boost your results but make sure you keep […]

In a world where content marketing is taking companies by storm, it’s mort important than ever not only to create content, but to churn out content that’s dynamic, interactive and timely. Seth Lieberman, CEO of SnapApp, wrote a guest post for Eloqua offering three ideas for types of content that can engage and convince audiences […]

Email subject lines are asked to be a lot of things — intriguing, brief, personal, timely, relevant and more

SmartBear Software, a provider of tools for software developers, has put together an infographic detailing how costly it is for companies that have poorly performing websites. This visual walkthrough “highlights the brutal consequences of less-than-awesome load times and poor mobile performance year round,” according to the company. Here are some of the interesting tidbits included […]

According to Aggregate Knowledge (AK), a media intelligence company based in San Mateo, Calif., media plans that utilize Facebook drive 24 percent more sales than media plans without the social network. “The ability to do ‘view-through attribution’ on Facebook differentiates AK by giving marketers more granular insights into their Facebook campaigns compared to other channels, […]

According to a recent survey from VerticalResponse, finding and posting content is the most time-consuming social media activity for small businesses. Meanwhile, 43 percent of small businesses spend six or more hours per week on social media, and 66 percent are spending more time on social media than they did a year ago. Clearly, this […]

Recently Facebook has decided to stop giving its competitors access to its social graph. In particular, it cut off Twitter’s Vine video sharing app and messaging app Voxer from “Find Friends,” the social network’s API that enables users to connect with their Facebook friends. The company is pointing to its Platform Policy, which states that […]

On Wednesday Google announced an improved Image Search based on feedback from users and webmasters. The revamped product will be rolled out to users over the next few days. The new interface features an in-line panel, which Google says will make the experience “faster, more beautiful, and more reliable.” Users will be able to flip […]

On Wednesday Q&A website Quora unveiled its Blogs product, which is exactly what it sounds like. According to the company’s blog post announcing the new addition to the site, this new feature is ideal for two sets of people: 1) those who don’t already have a big, established online presence; and 2) those who don’t […]