Author

  • Smart Marketing Moves: 4 Reasons to Build a Subscription Management Center

    By Jason Long, director of revenue marketing, The Pedowitz Group

    According to BtoB Magazine, 59 percent of B2B marketers perceive email marketing to be their most effective channel because it is a cost- and time-effective way to reach a large group of targets. However, as more companies utilize email marketing, your prospects’ inboxes are getting flooded with messages, and if they tire of your company’s emails, they will choose to opt out or unsubscribe from your communications.

  • Mobile Phones Account for 8.7% of Clicks but Just 5.0% of Search Ad Spend

    Search advertising dollars aren’t quite keeping up with the trend toward mobile phones, according to a report from Kenshoo. This is despite the fact that the cost per click (CPC) on mobile phones is noticeably cheaper than on computers and tablets. Paid search Kenshoo’s “Global Search Advertising Trends

  • Infographic: The Content Marketing Landscape

    Content Amp, a content marketing agency based in the U.K., has put together an infographic offering a comprehensive look at the content marketing landscape today. “We wanted to create something that not only looks great visually but is in fact a very helpful at-a-glance resource for marketers looking to embrace content marketing this year,” writes […]

  • The 3 C’s of Effective Visual Content Marketing

    Image-based content has asserted itself as the centerpiece of the online universe, thanks in no small part to the popularity of infographics, filtered photos, memes and videos. But what makes visual content effective, and how can marketers use images to drive actions? Tim Riesterer, chief strategy and marketing officer at Corporate Visions, shares his tips […]

  • How to Measure and Boost the ROI of Your Content Marketing Efforts

    A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics […]

  • Education Companies Get the Highest CTR for Email Marketing Campaigns

    According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its […]

  • Five Reasons Not to Use Marketing Automation

    By Micky Long, vice president and practice director of lead nurturing, Arketi Group

    As a “seasoned” B2B marketer who has jumped into the automated lead-nurturing pool with both feet and experienced significant results firsthand, I’m not having a change of heart. Marketing automation does work, but only if you do it right.

  • Spring Cleaning for Marketers: Zombies, Unloved Leads, Email Upkeep and More

    Spring is teasing the East Coast with sporadic warm weather these days, while it’s being downright mean to Chicagoland. Nevertheless, the reality is that we’re already a month into spring. For marketers, warm weather or not, it’s high time for some spring cleaning. This means taking stock of current processes and habits, seeing how far […]

  • Interactive Infographic: The Complete History of Social Media

    Avalaunch Media, a Web marketing team, has created a charming interactive infographic offering an engaging overview of the complete history of social media

  • How Small and Medium-Sized Businesses Can Turn Social Media Fans Into Customers

    According to a report from Bank of America, in October about a third of small-business owners said social media is an effective marketing tactic, down from 42 percent last April. Another survey from The Wall Street Journal and Vistage International found that small-business owners didn’t think much of any social network not named LinkedIn. Meanwhile, […]