Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president […]

By Paul Taylor, founder and CEO of Webmarketing123

Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”

You get the picture: the two work well alone, but together? Yowza!

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to […]

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing.

Innovation is broadly defined as new ideas or new ways to compete and prosper. Innovation might occur in a product, technology, service, process or in a combination of factors. There are two things we need to know about innovation (thank you, John Cotter). The first is innovation is a subset of change, which means, inherent in any innovation is the notion of change, of people having to do something differently. Second, innovation should be a good and prosperous innovation. This means innovation should be a money-making proposition in corporate America. The business world is strewn with examples of innovation that did not make money for a company. In light of this definition for innovation, let’s review the role the CMO and revenue marketing.

According to Google, its social network has about 500 million accounts. Nevertheless, the average Web user would probably say that Google+ isn’t nearly as popular as Facebook, Twitter, Pinterest and some of the other major social networks out there. This sentiment appears to be backed up by anecdotes and statistics, which are shared in a […]

Optify, a digital inbound-marketing software company, has put together an entertaining (and informative) infographic about the different types of digital marketers out there today. “This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers,” writes Danie Pote, content marketing and public relations manager at […]

A new survey from Constant Contact finds that about 2 in 3 small-business owners are currently using a mobile device or solution, a promising level of adoption. However, that means a third of small-business owners are lagging behind, with a significant percentage of this group declaring that they have no plans to adopt mobile technology […]

Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first […]

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

You know it immediately when you see it: that awkward smiling face on a website, the team of people with perfectly pressed clothing huddled together to solve the next big problem. It is stock photography and you’re not buying it.