Joanna Gerber, Author at Chief Marketer

Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. […]

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AI

WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data

If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]

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Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also raising customer expectations. Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from […]

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Marketers

The Rise Of AI Shopping Assistants Will Influence Advertising Strategies

For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

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Marketers

How This Airline Added Self-Serve Advertising To Its Flight Plan

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]

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AI

Prog IO: After Years of Learning, Microsoft’s AI Assistant Is Ready For The Copilot Chair

Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from […]

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