The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

The sweet spot for selling right now seems to lie right around a half a billion dollars. More companies than not have sold for less, much less, but there is something about that $500 million number that has many companies saying “I do.” This includes companies…

A company’s financials are an affect of their business. In Part 1 located here, we laid the groundwork for our discussion on understanding and evaluating why certain companies attain the size they do. The result was a set of criteria, that when…

Procter & Gamble’s Iams Co. is hosting its annual pet-adoption drive pegged to the holidays. The Iams Home 4 the Holidays effort seeks to place 350,000 cats and dogs in new homes this season. Tie-ins with the Helen Woodward Animal Center and 2,000 …

Online shoppers are booting up more frequently, making 33% more shopping trips during the week ending Dec. 4 than they did last year.

McDonald’s Corp. is backing the 2006 FIFA World Cup with a global sponsorship that will include ticket giveaways, online games and new product offerings. Under the sponsorship, the QSR will highlight the McDonald’s Player Escort Program. Through the …

The first-ever Orlando World’s Fair For Kids has signed on a host of sponsors for the upcoming event. The exposition, which takes place April 15-23, 2006 at the Orange County Convention Center in Orlando, incorporates the latest developments in sports, …

PrimeQ launches version 3.0 of its new Self Optimizing Revenue Technology that is sure to be a heart stopper in the online advertising industry.

New York, NY. – November 18, 2005 – ICMediaDirect.com (www.icmediadirect.com), a full service online advertising agency, announced today the launch of its search division. Over 14 million searches generated daily, delivering nearly one million targeted…