A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
Thanks to social media, an event is now a trigger in a bigger engagement strategy, says Jeff Rutchik of George P. Johnson, the #12 agency in the 2012 Promo 100.
No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of "The Dark Knight Rises."
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.
Once upon a time, a marketer
Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.
How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand