Kimberly-Clark Corp. added three senior executive posts yesterday to bolster its global marketing staff with an eye toward growth outside the U.S. The push to leverage the company’s resources could lead to a shift in the way K-C works with its agencies.

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,

Yes, dear reader, you’re wondering: Who is this new guy? Well, I’ve been covering the marketing and media beat for over a quarter century. And it’s the

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.

Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.

I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The

We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…