In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]

For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]

EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly.   […]

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas and trends of the month. In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation […]

Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift event, taking place October 14 in NYC. Jon Giegengack, Founder and Principal, Hub Entertainment Research, will be on hand to address that topic and more – here’s a peek at his take.  The name of your panel is “Winning with […]

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.