This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.

Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

Cynopsis catches up with Alissa Bachner, Executive Producer of “The Better Sister” and EVP of Development, Tomorrow Studios.    What makes acquisitions of books for TV adaptations so appealing?   It’s always great to read or watch something you love and think, I wonder what this story would be like if I could expand it, fill it out, […]

From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […]

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […]

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […]

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?