This year’s American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion

Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place

A lot of things have happened in the 15 years since we laid out the first 20-page issue of PROMO on the Smith dining room table in November 1987. The

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

Duane Hart figures that Brittany Boyce got the better end of last summer’s Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for

I bought my first new car in 1987 a Volkswagen Golf, five speed, champagne silver. It was tough giving up my fire-engine red ’73 Beetle, but in the end

American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn’t view the brand

H&R Block tweaked its Million Dollar Giveaway for a second run this spring. This time, people will have to actually enter the sweepstakes. Kansas City,