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Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
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Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
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Google Presently on the Attack While Mobile Foes Loom
In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product…
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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Fair Weathered Pixel Practices
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…
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Mobile Marketing Sees Increased Participation
Consumers, and younger people in particular, are increasing their interest and participation in mobile marketing campaigns, according to the Mobile Marketing Association (MMA).
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Consumers Too Careless Online
Two separate studies released earlier this week came to the same conclusion: Web users are too casual and absentminded when it comes to their personal security online.
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Super Bowl Influences Online Behavior
A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would…
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Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Agencies
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games.
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