Author

  • Android Ad Impressions Are Surging

    According to Millennial Media’s Mobile Mix report for October, mobile ad requests on Android devices grew 65 percent month-over-month, while requests on Apple devices grew 12 percent. Also, among smart phones, Android has pulled even with Apple iOS in terms of market share.

  • Black Friday Online Sales Grow Nearly 16%

    According to Coremetrics, an IBM company that provides Web analytics and marketing optimization services, found that the U.S. online retail sector experienced a healthy year-over-year gain in online Black Friday sales.

  • Asia Leads the Way with Mobile Web Usage

    Mobile Web usage is more popular in developing nations than it is in developed nations, according to data found by Pingdom via StatCounter. It appears that Opera has a healthy lead in the mobile browser market worldwide.

  • Black Friday Shopping Asserts its Presence Online

    According to data from Compete, traffic to Black Friday websites has been growing in recent times, most recently showing a 40 percent year-over-year increase in 2009.

  • Hulu Serves Up the Most Online Video Ad Impressions Ever in October

    According to the latest numbers from comScore, Google Sites led all online video properties in terms of unique viewers in October, while Hulu showed the most video ads during the month.

  • Christmas Spending Forecast in November Up from Last Year

    As of November, each American consumers expects to spend $76 more this Christmas than they expected to spend last year, according to a recent Gallup poll.

  • Puppies and Babies in Ads Tug at Heart Strings

    The next time you think about what to include in your ads, see if you can fit in some puppies or babies. According to a recent survey conducted by Harris Interactive for Adweek Media, puppies and babies draw positive reactions when seen in ads.

  • Selling Air

    Those who do, do. Those who can’t, teach. It’s a line that has stuck with us for more than a decade and a half and has worked its way into an article or two over the years. We first heard it from someone…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Voluntary Identity Theft

    The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing – investing in others. On the surface, it sounds like such a fun job…