For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..

Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.

Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.

Google may have a stranglehold on the search market, but they can’t take anything away from Yahoo! when it comes to downtime in 2007.

At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…

DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was…

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

South Florida, April 1, 2007 – In a galactic first, Unique Leads has announced the introduction of the Free Brain Scan Offer, a world-wide company exclusive. Being launched today, this offer is not limited by geo-targeting, there are no…

Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the…