It turns out that you can learn a lot from an offer for free diapers. For us, that journey into free diaper land helped cement a belief surrounding the email submit space – that not only is there continued consolidation but that the…

If you had asked us in 2004 if email submit offers would still exist in 2009, we would have bet money against it. Fortunately, we didn’t bet money because we would have lost. For reasons outlined in our overview of the incentivized…

Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer

In chatting with a friend in the industry, they remarked how it seemed to them that the FTC operated two years in arrears. They looked at this week’s earlier announcement regarding the updating of the FTC’s Guides Concerning…

New corporate identity reflects company’s unique approach to online advertising

Announced at the Search Marketing Expo today, seasoned online marketing professional and MBA in Marketing, Diana Lee will join Traffic Engine as Executive Vice President.

Leading behavioral ad network touts revamped design and improved tracking features for superior results

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

While August was a good month for Bing, Microsoft’s new pride and joy, early data seems to point to a downhill September for the search engine.

According to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC), Internet advertising revenues in the U.S. during the first half of 2009 were $10.9 billion, reflecting a 5.3 percent decline from the same time span last year.