In order to make sure our clients stay ahead of the curve and are doing the right things in the eyes of the FTC and other government regulatory agencies, professionals in this area spend a lot of time trying to understand the FTC’s view of the online advertising world.

Naomi Bar-Yam, a Newton, MA resident and Brandeis University alumna, wins $10,000

Event to Showcase Best Practices in Booming Lead Gen Sector

Click Forensics, Inc. recently released its Click Fraud Index for the fourth quarter of 2007. Click fraud for the pay-per-click industry reached 16.6% during the last quarter of last year, the highest rate observed since the index was launched at the end of 2006

As search results are incorporating more images and videos, it seems logical enough that the same should happen for those text ads that appear beside these results. Google has begun testing this notion this week, though not many users will notice it.

Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.

According to recent data released by comScore Media Metrix, it seems that (as expected), last month saw Web users turning their attention to two of the sexiest online categories available: taxes and politics.