Yahoo! and Microsoft displayed robust growth in the search market in May, but both may have gained through somewhat misleading innovation, according to comScore.

Mobile commerce is on the up-and-up but that doesn’t mean that it has a smooth, paved path to widespread adoption. There are serious wrinkles that need ironing, according to Retrevo and a CBSNews.com article on M-commerce.

Sometimes the world seems fairly straightforward. Coke. Diet Coke. One has calories. One doesn’t. Simple. Easy to understand. So what about Coke Zero? Tastes like Coke. Has the calories…

If you read last week’s article, you were introduced to two very different startups in the performance marketing space. We nicknamed them brawn versus brains. The former didn’t have the fancy…

Effectus is a powerful, feature-rich, user-friendly performance marketing software. Built, using state of the art technology and resources, Effectus was built first and foremost with our affiliates and advertisers needs in mind.

Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone – and this was before the official unveiling of iPhone 4.

The global PC market has never been more explosive, according to market research company iSuppli Corp. While Hewlett-Packard remains the top dog, Acer and Dell are quickly catching up.

According to a new data released by TubeMogul and Brightcove, newspaper and magazine publishers get the highest online video viewing completion rates, while 35 percent of respondents said in-stream video ads produced the most revenue for their media businesses compared to other ad formats.

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.