As initially covered in Anatomy of a Lead Gen Industry, the business of lead generation can be broken down into three main components:

Don’t let today’s “Effectiveness in Lead Generation” or hundred million plus dollar price tags of companies in the lead generation space fool you into thinking last year’s topic of conversation no longer shines brightly.

Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…

It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV…

Turn2Offers.com (www.turn2offers.com), a quickly growing affiliate network, today debuted a suite of affiliate marketing services for online merchants.

Marketing Firm Razor Media LLC Launches Online Ad Network ClickAdix.com, offering Advertisers and Publishers a Flexible, Full-Featured Solution For Maximizing Traffic And Increasing Revenue.

I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did…

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow…

Amazon has approached hand-picked sites with a beta test of its contextual ad program. This will put them in competition with Google and Yahoo!, not to mention the tardy MSN in the future…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.