Facebook is an easy target for disgruntled marketers who want to complain about users seeing irrelevant ads. The truth of the matter is that if an advertiser is running ads that are being shown to the wrong users, it’s on them, not Facebook. The social network arms advertisers with plenty of targeting options and data, […]

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads […]

Auto insurance is one of the most popular and, consequently, competitive lead-generation verticals. It has undergone some notable changes in recent years, which means those on the buy and sell sides have had to adjust their strategies and perspectives. What to know about the auto insurance vertical “The auto insurance vertical is unique in the […]

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –

According to a report from the IDC, mobile ad spend will increase 55-65 percent to finish 2013 at around $7 billion in the U.S. In 2012, the mobile advertising market grew 88 percent, which was slower than the 125 percent growth in 2011. The IDC also shares that mobile display ads got $1.7 billion in […]

Facebook marketing is the subject of countless articles, blog posts and studies these days. The social network, which welcomed more than 144 million unique visitors in February, has been hailed as an effective channel by some, while others scorn it as a waste of money. But “the Facebook problem” is this: “brands have forgotten about […]

Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re not squeezing the most out of every visit your site gets. Amman Badlani, associate director of online marketing and analytics for Planed […]

Eloqua, a marketing automation provider acquired by Oracle in February, has put together an infographic lending some hard numbers to determine whether social CRM is just an empty buzzword or a meaningful trend worthy of attention. Here are some of the findings included in the infographic: –

Foursquare hasn’t hit its stride yet in 2013, despite its steadfast adherence to the idea that it can become the “location layer for the Internet,” as Foursquare co-founder Dennis Crowley says. Jon Evans at TechCrunch asks a pertinent question: Does anyone actually think that Foursquare has a better chance of being the location layer for […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing