Arrowhead Mountain Spring Water has entered into a one-year sponsorship agreement as the “Official Water” of the Core Tour, a nationwide action sports and music festival tour.
Arrowhead Mountain Spring Water will be the title sponsor of the mountain board competitions that are branded as the “Arrowhead Mountain Board Dirt Bash.” Specific competitions include the Arrowhead Best Trick Contest and the Arrowhead High Air Contest.
Terms were not disclosed.
In addition to the title sponsorship status, Arrowhead will participate in award presentations of the Arrowhead Mountain Board Dirt Bash and will distribute its Arrowhead bottled water product from a venue sponsor booth.
The Core Tour series is comprised of pro and amateur competitions in BMX dirt jumping, skateboarding, in-line skating, mountain boarding and live concerts that are conducted at Venice Beach, CA (June 11-13), South Street Seaport, New York (July 16-18) and Huntington Beach, CA (September 10-12). Each venue hosts more than 100,000 guests during its respective weekend.
Pro Sports & Entertainment, Inc., an owner and operator of live entertainment events, is the parent company of the Core Tour.
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