Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights:
Arnold Brand Promotions was named 2006 Agency of the Year. The editors cited the Boston-based firm’s ability to “bring world-class advertising creative below the line and make it blossom, with sponsorships, events and word-of-mouth that makes marketers’ mouths water.”
The overall top-scoring agency, Marketing Arm, moved up the ranks on the basis of strong campaign work, robust 2005 net revenue and a whopping 730% growth rate since 2003.
The announcement was made in a live Webcast that previewed expanded coverage in the June issue and online.
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