AnalyticsIQ Inc. has introduced ResponseIQ, a new data scoring service for use with its GeoBase database, which analyzes economic and demographic variables for predicting response to direct marketing offers.
“It was developed as a ranking tool using over 1,000 econometric and demographic attributes,” said in a statement company president Dave Kelly. “When our pilot customers added ResponseIQ to their traditional segmentation tools, they saw increases in response rates of up to 40%.”
It uses data on current and forecast economic conditions, combined with demographics to leverage response and sales conversion rates, based on scores assigned to database records.
Atlanta-based AnalyticsIQ plans to introduce additional response scoring products tailored to specific industry segments withiin the next several months.
Network
