According to the latest numbers from comScore Video Metrix, a record 9.5 billion video ads were viewed by American online video viewers in April, with Hulu leading the way.
Hulu served up 1.6 billion video ads in April, for a total of 670 million minutes of video ads, 48.6 video ads per viewer and a reach of 10.7 percent of the U.S. population.
Google Sites followed with 1.3 billion video ads delivered, 136 million minutes of video ads, 17.7 ads per viewer and a reach of 24.3 percent of the U.S. population.
BrightRoll Video Network was third with 943 million video ads served, 566 minutes of video ads, 9.1 ads per vewier and a reach of 33.8 percent. Adap.tv followed with 881 million ads served, 525 minutes of ads, 12.7 ads per viewer and a reach of 22.5 percent.
TubeMogul Video Ad Network (831 million video ads), SpotXchange Video Ad Marketplace (667 million video ads), Tremor Video (662 million video ads), Specific Media (651 million video ads), ESPN (514 million video ads) and Auditude Inc. (511 million video ads) rounded out the list of the top 10 U.S. online video ad properties ranked by video ads viewed.
In total, 9.5 billion video ads were delivered in April, for a total of 3.9 billion video ad minutes, 59.8 ads per viewer and a reach of 51.7 percent of the U.S. population.
According to comScore, Google Sites sat atop the list of U.S. online video content properties ranked by unique video viewers in April, with 158 million unique viewers, 17.0 billion videos viewed and 435 minutes per viewer.
Yahoo Sites was No. 2 with 53.6 million viewers, followed by VEVO with 49.5 million viewers, Facebook with 44.3 million viewers, Microsoft Sites with 42.8 million viewers, Viacom Digital with 41.2 million viewers, AOL Inc. with 38.9 million viewers, Amazon Sites with 30.2 million viewers, Hulu with 28.2 million viewers and News Distribution Network Inc. with 27.0 million viewers.
In total, there were 181 million unique video viewers in the U.S. in April. They accounted for 36.8 billion video views. The average viewer spent nearly 22 hours in April watching online video content.
comScore also listed the top YouTube partner channels ranked by unique video viewers. VEVO sat at No. 1 with 48.3 million viewers, followed by Warner Music with 28.6 million viewers, Machinima with 23.1 million viewers, Maker Studios Inc. with 15.4 million viewers and FullScreen with 12.3 million viewers.
Also included in comScore’s numbers for April was that 84.5 percent of the U.S. Internet audience viewed online video content during the month. The average online content video was 6.4 minutes long, with the average online video ad 0.4 minutes long. comScore also noted that video ads accounted for 20.5 percent of all videos viewed in April, and 1.6 percent of minutes spent watching online video content during the month.
Hulu is set to unveil three original series and seven licensed TV shows in June.
Sources:
http://online.wsj.com/article/SB10001424052702304019404577416621992229102.html
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