From many, one: Up until last year, regional units for American Red Cross Blood Services (ARCBS) maintained 30 separate Web sites, creating a confusing landscape for potential donors. Information on where or how to donate blood was placed haphazardly, with essential information sometimes difficult to find.
A new site, (http://www.redcrossblood.org/), redirects all 30 regional Web pages to a single source and offers a clearer experience. And donors have responded with one of the most life-giving currencies around: Donation appointments at centers are up 35% at facilities since the site
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